Abandoned cart is when a customer doesn’t complete the checkout process on an e-commerce site. When this happens, the business owner has a few options to try and regain that customer. The most common option is to send an automated email series reminding them of the items in their cart and giving them a Incentive to return to the site and finish the purchase. This type of email marketing can be effective, but it’s important to make sure that the emails are well-crafted and not too pushy. Another option is to offer a discount or coupon code specifically for abandoned carts. This can be done automatically through some e-commerce platforms, or it can be included in the initial abandoned cart email. Abandoned cart recovery is an important part of running a successful online business, so it’s worth taking the time to set up a system that works for you and your customers.