The CAN-SPAM Act is a law that was enacted in 2003 in order to help regulate the email industry and protect consumers from receiving unwanted and misleading email messages. The law applies to any commercial email that is sent, regardless of whether the sender is based in the United States or not. The key provisions of the law are that commercial email senders must include a valid physical address in the email, they must provide a way for recipients to opt out of future email messages, and they must not use false or misleading headers or subject lines. If a sender does not comply with these provisions, they face penalties of up to $16,000 per email. The CAN-SPAM Act has been successful in reducing the amount of spam email that is received by consumers, and it has helped to create a more user-friendly email experience for everyone.
Glossary | Marketing terms definitions
Term: CAN-SPAM
Definition of the term "CAN-SPAM"
Quick Tip About CAN-SPAM
1. Avoid misleading your customers with confusing titles or content. 2. Use clear and concise subject lines so that your customers are not misled. 3. Honor opt-out requests and act on them immediately to maintain customer trust and satisfaction. 4. Display a clear and visible unsubscribe link in every message sent to subscribers to make it easy for them to unsubscribe whenever they please.
