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Term: Deliverability

Definition of the term "Deliverability"

Deliverability is a term used to describe the percentage of emails that are successfully delivered to their intended recipients. It’s a key metric for email marketers, as it directly impacts the effectiveness of their campaigns. Deliverability can be affected by a number of factors, including the quality of your email list, the content of your emails, and your sending reputation. In order to ensure high deliverability rates, email marketers need to pay close attention to these factors and take steps to improve their deliverability. By doing so, they can ensure that their campaigns are reaching as many people as possible.

Quick Tip About Deliverability

1. Keep your business compliant with spam laws and regulations. 2. Increase the deliverability of your messages by authenticating them with DMARC and DKIM. 3. Gain insights into how well your messages are doing through metrics like CTR and CTOR.

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