One of the busiest times of the year for many companies is around Christmas. During the holiday season, people are more likely to buy products, engage with services, and spend money – more than any other time of the year.
As a matter of fact, marketing campaigns set during the holiday season (November and December) tend to generate more profit than campaigns launched during other times of the year. With that in mind, building a Christmas-centered marketing strategy is an effective way to boost sales and gain more traction with your target audience.
You can’t just market like normal or simply add a few Christmas-themed graphics, however. It’s important for companies to optimize their marketing campaigns during the holiday season to take advantage of the increased receptiveness and potential for revenue. How can you do it right?
8 Marketing Ideas For Christmas
Luckily, the tried-and-true approaches to Christmastime marketing are easy to replicate. You don’t need to break new ground; instead, you just need to pick the right marketing ideas for your products and services, get the timing right, and prepare to handle the influx (as lag or delays can drive off customers):
- Offer discounts or special deals for Christmas shoppers to encourage sales and increase customer loyalty.
- Create blog posts, social media content, newsletters, and other marketing materials that are themed around Christmas to engage your customers and get them excited about the holiday season.
- Send out special holiday emails to your email list with promotions, holiday-themed content, and festive greetings.
- Run holiday-themed contests online and in-stores to engage your followers and encourage them to share your content with their friends.
- Create gift guides for different types of shoppers (e.g. men, women, kids, etc.) to help customers find the perfect gift for their loved ones.
- Add some holiday flair to your physical store or website to create a festive atmosphere that gets customers in the holiday spirit.
- Collaborate with other businesses to run joint holiday promotions or events that can help you reach new customers.
- Consider making a charitable donation or running a fundraiser to show your customers that you care about giving back during the holiday season.
By using these ideas to shape your marketing campaigns, you can boost engagement with your audience and – more importantly – foster a memorable experience. A customer you bonded with over the holidays is more likely to return next year, or even follow your products and services throughout the rest of the coming year!
