Triggered email is an email that is automated to be sent when the subscriber completes an action. For example, if a customer abandons their shopping cart, the triggered email would be sent reminding them of the items in their cart and providing a link to complete the purchase. Triggered emails are more likely to be opened because they are sent at the most opportune time. It is also a good way of earning trust with the customer because it shows that you are paying attention to their behavior and providing them with relevant information. Ultimately, using triggered emails is a great way to improve your customer communication and boost your sales.