Segmentation is when contacts are organized so that they only receive marketing content that relates to them. This is considered a form of personalization and is commonly seen in email marketing.
For example, a marketer could send an email about a new product to people who live in the same city as the store that sells it. In order to segment their contacts, the marketer would first have to gather information about their audience. They could do this through surveys, collecting data from customer interactions, or by allowing customers to choose their preferences. Once they had this information, they could then use it to segment their contacts and send more targeted emails. As a result, segmentation can be a powerful tool for personalizing marketing content and increasing engagement with customers.
