Deliverability

Email deliverability that keeps you in the inbox

tinyEmail deliverability keeps your emails in the inbox, not spam. Set up SPF, DKIM and DMARC with our guidance, let AI Traffic Control warm up and pace your sending per inbox provider, clean risky contacts with List Cleaning, and watch results by Gmail, Yahoo, Microsoft and other providers.

Start free trialSee the deliverability stack
SPF, DKIM, DMARCAI Traffic ControlList Cleaning
Deliverability stack

What keeps an email out of spam?

Four layers work together. Each one removes a reason for inbox providers to doubt you.

  1. Layer 1

    Authentication

    SPF, DKIM and DMARC prove your emails really come from you. tinyEmail walks you through the setup.

  2. Layer 2

    Warm-up and pacing

    AI Traffic Control raises volume gradually and treats Gmail, Yahoo and Outlook separately, backing off when one pushes back.

  3. Layer 3

    List hygiene

    List Cleaning removes invalid and risky addresses; hard bounces and unsubscribes go to your suppression list automatically.

  4. Layer 4

    Monitoring and recovery

    Reputation monitoring flags issues such as blacklisting early, and delivery segments help you recover inboxing when it dips.

Authentication

Is your domain set up to be trusted?

Gmail and Yahoo expect bulk senders to authenticate. tinyEmail guides you through SPF, DKIM and DMARC for your sending domain.

Setup guidance

Step-by-step help for each record, with our team on hand 24/7.

Automatic suppression

Hard bounces and unsubscribes are suppressed so you never email them again.

SPF, DKIM and DMARC in the glossary →
Results

Does it hold up at scale?

Deliverability from two published tinyEmail case studies.

99.1%+deliverability while a 12+ publication network tripled its listDedicated Email
0domains burned while scalingDedicated Email
99.2%+deliverability ramping to 1M sends a day in 10 daysDigital publisher
99.5%+on a brand-new domain, 0 to 100k a day in 30 daysDigital publisher
Email marketing case studies →How AI Traffic Control works →
Recovery

What if your inboxing dips?

Predefined delivery segments in tinyEmail help you recover: send to the subscribers most likely to engage while your reputation heals.

Delivery segment

Inbox recovery: soft

Stabilises your sending across all providers when complaints go up and down.

Delivery segment

Inbox recovery: medium

For a complaint rate that runs high now and then across providers.

Delivery segment

Inbox recovery: hard

Recovers inboxing across all your domains when complaints are high everywhere.

Delivery segment

Gmail recovery

Helps rebuild reputation when complaints affect delivery across providers.

Delivery segment

Yahoo recovery

Helps your emails reach subscribers' primary Yahoo inboxes again.

Delivery segment

Microsoft recovery

Helps your emails reach Hotmail, Outlook, MSN and Live inboxes again.

Email list cleaning →Segmentation →
List hygiene

What happens to bounces and unsubscribes?

They are taken out of future sends automatically, so you never keep mailing addresses that hurt your reputation.

Block whole domains

Add contacts or domains to the suppression list yourself.

Go further with List Cleaning

Find invalid addresses and spam traps before you send.

Email list cleaning →
Before you send

What should you check before a big send?

A short checklist that keeps most deliverability problems away.

  1. 1

    Domain verified

    SPF, DKIM and DMARC set up for your sending domain.

  2. 2

    List cleaned

    Old or imported lists checked for invalid addresses.

  3. 3

    Volume ramped

    New domains and big jumps warmed up by AI Traffic Control.

  4. 4

    Engaged first

    Send to your most engaged segment before the whole list.

AI Traffic Control →Segmentation →
FAQ

Deliverability questions 

Can't find your answer? Our team is here 24/7.

Talk to supportAll FAQs

It is how reliably your emails reach the inbox instead of spam or a bounce. It depends on authentication, sending reputation, list quality and how gradually you grow volume.

Yes. tinyEmail guides you through setting up SPF, DKIM and DMARC for your sending domain, and our team can help 24/7.

It warms up and paces your sending per inbox provider, adapting to bounce codes and engagement signals, backing off when a provider pushes back and speeding up when it is safe.

Hard bounces and unsubscribes are suppressed automatically, and the List Cleaning add-on removes invalid addresses and flags spam traps, typically within 24 hours.

Use tinyEmail's delivery recovery segments to send to your most engaged subscribers while your reputation recovers, and check Domain Level Performance to see which provider is affected.

Yes. Analytics show delivered, bounced and spam rates by domain, including Gmail, Yahoo and Microsoft.

Land in the inbox, not spam

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