Segmentation

Email segmentation and audience management

tinyEmail segmentation sends the right email to the right people. Start from 28 AI-recommended pre-built segments, such as new sign-ups, engaged subscribers and frequent buyers, or build your own from purchases, behaviour, tags and custom fields. Contacts sync from Shopify and your other tools, and segments update on their own.

Start free trialSee the segment recipes
28 pre-built segmentsCustom segmentsAuto-updating
Segment recipes

Which segments are ready to use?

Pre-built segments from the tinyEmail Segment Library, with the rule each one uses. Pick one and send.

Customers

  • New customersPlaced their first order in the last 7 days.
  • Active customersPlaced more than 1 order in the last 7 days.
  • Frequent buyersPlaced more than 3 orders in the last 30 days.
  • Dormant customersHave not placed an order in the last 30 days.
  • Inactive customersHave not placed an order in the last 180 days.

Engagement

  • New sign-upSigned up in the last 7 days.
  • Engaged subscriberSent at least one email and clicked at least once in the last 30 days.
  • Highly targeted subscribersSent emails at least once in the last 7 days.
  • Dormant subscriberSent an email in the last 90 days and did not open it.
  • Inactive subscriberNot sent any email in the last 180 days.

Moments

  • BirthdaysBirthdays in the next week.
  • Annual AnniversaryJoined 1 year ago.

New from a source

  • New subscribers from ShopifyAdded from Shopify in the last 7 days.
  • New subscribers from your CRMAdded from your CRM in the last 7 days.
  • New subscribers from your websiteAdded from your website in the last 7 days.
Use a segment in a workflow →
Custom segments

Can you build your own segments?

Yes. Customer segmentation in tinyEmail combines conditions on what people buy, how they engage and what you know about them. Segments update as your data changes.

Purchase history

Orders, products and spend from your store.

Behaviour and campaign activity

Opens, clicks and the campaigns people engaged with.

Tags, interests and custom fields

Anything you store about a contact.

Import and sync

How do contacts get into tinyEmail?

Upload a file or connect your tools. tinyEmail shows where every subscriber came from and keeps them in sync.

Shopify and integrations

Customers sync from Shopify, WooCommerce, CRMs and more; integration data refreshes every 24 hours.

Upload or add by hand

Import a CSV file or add contacts manually.

Suppression list

Keep contacts or whole domains out of every send.

Integrations →
List health

How do you keep segments growing and healthy?

Two add-ons that pair with segmentation.

Add-on

Identity Resolution

Turn anonymous store visitors into contacts and send them into your welcome segment.

Website visitor identification →Add-on

List Cleaning

Remove invalid and risky addresses so every segment is built on real, reachable people.

Email list cleaning →
Contact profiles

What do you know about each contact?

Every contact has a profile with where they came from, their tags, the segments they belong to and what they did recently.

Tags and custom fields

Everything you store about a contact, in one place.

Segments update on their own

Contacts move in and out as they open, click and buy.

Send a campaign to a percentage of an audience first, then the rest.

FAQ

Segmentation questions 

Can't find your answer? Our team is here 24/7.

Talk to supportAll FAQs

Email segmentation, or customer segmentation for email, means splitting your audience into groups, such as new customers or engaged subscribers, so each group gets the emails that fit them.

There are 28 AI-recommended pre-built segments, including New sign-up, Engaged subscriber, Dormant subscriber, New customers, Frequent buyers, Birthdays and new subscribers from Shopify, your CRM or your website.

Yes. Combine conditions on purchase history, behaviour, campaign activity, tags, interests and custom fields. Segments update automatically as your data changes.

Upload a CSV file, add contacts manually, or connect Shopify, WooCommerce, your CRM or other integrations. Integration data syncs every 24 hours.

Yes. Add contacts or whole domains to your suppression list, and they are excluded from every send.

Send the right email to the right people

Free for Shopify stores. Everyone else gets a 7-day free trial with every segment, then pays per email sent.

Start free trialInstall free on Shopify