An email pop-up form is a type of online form that appears as a pop-up on a website or landing page, designed to collect email addresses and other contact information from visitors. You can use a pop-up form to grow an email list or to offer incentives, such as discounts, freebies, or exclusive content.
How to Create a Good Email Pop-Up Form
Email pop-up forms are considered effective tools for lead generation, as they can help businesses capture valuable information from potential customers and nurture relationships with them over time. However, you need to be careful when designing a pop-up form, as they can be intrusive if done incorrectly.
Here are best practices to keep in mind, so you can create an engaging pop-up form that grows your list:
- Keep it simple: Your email pop-up form should be simple and easy to fill out. Only ask for the necessary information, such as the user’s name and email address. The more the visitor has to fill out, the more likely they are to abandon the form (even when they’re part way done).
- Offer something valuable: To entice visitors to provide their email address, offer something of value, such as a discount code, free e-book, or exclusive content. Use a clear call-to-action and bold letters to inform the visitor right away about the incentive.
- Make it visually appealing: Use eye-catching design elements, such as bold colors and attention-grabbing headlines, to make your email pop-up form stand out. Keep your brand’s image in mind, as this pop-up should match the rest of your website to maintain a consistent, personalized look.
- Use engaging copy: Write copy that is clear, concise, and engaging. Use language that speaks directly to your audience and highlights the benefits of signing up. Leverage action words to invoke strong emotions and better incentivize the visitor to take action.
- Choose the right timing: Timing is vital when it comes to email pop-up forms. Display your pop-up at the right moment, such as after a user has spent a certain amount of time on your site, or when they are about to leave the page. You can review your website analytics to find common actions that website visitors take; this will determine the right pop-up timing.
- Optimize for mobile: Make sure your email pop-up form is optimized for mobile devices, with a responsive design and easy-to-use interface. It’s highly important that you consider the device type when deciding when to show the pop-up form. For example, one that works well on desktop might not be effective on mobile devices. As such, adjust the timing or placement of the pop-up form depending on the viewing method.
- Choose the right page: Never establish a pop-up form on every single page of your website, as this can be annoying for the visitor. Look at your website analytics to see which pages are your most visited and add pop-up forms there.
- Page context: The context of the page is important to consider. For example, if you’re displaying a pop-up form on a product page, it’s worth showing a discount offer or sign-up form related to that specific product.
- Make it easy to click off: Don’t make it hard for your visitor to click off the pop-up form, as this is likely to cause frustration. Display a large “X” or “Close” button that is easy for the visitor to see and use; the less pressured they feel, the more open they’ll be to actually filling it out.
- Test and refine: Test different variations of your email pop-up form to see what works best for your audience, and refine your approach based on the results.