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101 Summer Email Marketing Campaigns You Should Copy

The season is all about blue skies and wonderful times. We have compiled 100+ summer email campaigns to inspire what you should send.

Find inspiration for your next email from these 101 summer email marketing campaigns.

Summer is the perfect time to let your hair down with your email campaigns. It’s time to go all out with vibrant and fun themes that people would love to see this season. We have compiled some helpful suggestions and 100 amazing summer email campaigns that we love and think would inspire you. Take a look, get some inspiration and go create emails your customers love. 


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Jump to the different sections. We have grouped different emails based on why we chose them.

Create subject lines that grab attention

Email subject lines are one of the most important reason why people open their emails. Use summer related messaging to capture attention. If you are having sales or promos, you can include a price or percentage in there. For more tips on how to write great subject lines, read our article on subject lines. Here are 20 examples of subject lines we think will stop you in your tracks.

From: Tattly
Subject: Perfect for Summer Nights 🌘

From: DesignModo
Subject: Summer Flash Sale on Designmodo! 50% Off!

From: Ashley & Co
Subject: Our Multi-tasking Marvel – A Summer Favourite 😍

From: Chairish
Subject: The Farewell to Summer Sale

From: Chime
Subject: It’s kinda like the first day of summer vacation.

From: Everlane
Subject: Your Butt Has Summer Plans

From: Vacasa
Subject: Find adventure one highway at a time

From: Chick-fil-A
Subject: Summer is going to taste better than ever. Get a sneak peek.

From: Codeverse
Subject: Need Some New Summer Activities For Your Kid!?

From: Mammut
Subject: Get set for an unforgettable hiking summer

From: Everlane
Subject: Save With Summer Bundles

From: Curate Labs & Magazine
Subject: ☀️ Summer, summer, summer time!

From: Jot
Subject: Iced coffee four ways

Subject: Save big this summer, Smiles Davis.

From: Design Within Reach
Subject: The Herman Miller Sale is on! Save 15% + free shipping!

From: Thumbtack
Subject: Summer stuff you can do now, for less

From: Farfetch
Subject: Summer is all about effortless elegance

From: J.Crew
Subject: Inside: a big end-of-summer treat (for two days only)

Subject: See how love and home go hand-in-hand

From: The James Brand
Subject: Summer is (finally) here!

Make a statement with bold colours

Summer is characterized by vibrant and bold colours that make a statement. Choose vibrant colours that represent the season. You can also pick colours that blend with your brand identity as well. Some vibrant summer colours you can experiment with are yellow, orange, red, pink and turquoise. You aren’t restricted to these colours by any way. Be creative with your colour choices in a way that fits your brand.

Subject: 40% Off Kids Shoes!

From: PLAE
Subject: ☀️ Summer Ready Mary Janes

From: Blurb
Subject: Make a Plan for Summer Learning

From: Buser
Subject [Portugese]: O jeito mais fácil de viajar! 🚌

From: 8fit
Subject: Summer Hot Savings, You Don’t Want to Miss.

From: Penguin
Subject: 📚️ + ☀️= 🎉🎉🎉

From: Sky Sports
Subject: Your Sky Sports special!

From: Tattly
Subject: Today’s the last day of our LABORYAY sale!

From: Spotify
Subject: Your 2016 in music: personalized stats and playlist

From: Moqups
Subject: At Moqups, we’ve had a fruitful summer in the field of updates!

Subject: Your 5 Summer Guest Passes are here ☀️

From: Epic Games
Subject: Up to 75% off in the Epic Summer Sale, live now through August 6!

From: Life Elements
Subject: How to (Sustainably) Summer Soak

From: Starbucks
Subject: Starbucks® Summer Game is back

From: Barrel
Subject: Announcing the Creative Conversations summer series 🌞

From: Postable
Subject: Dog Days of Summer Sale! 🐶☀📬

From: Brooks Running
Subject:  Summer colors and great deals

Subject: Summer’s over

From: eMeals
Subject: 3 Ingredient Cocktails to Try this Summer

From: Trunk Club
Subject: Beat the heat, boss. Here’s our summer office style guide

From: BandQ
Subject: Email Newsletter Design from B&Q

Add “Summer vibe” images

Add images that give off “summer vibes” to the content of your email. Highlight your product being used in a summer setting. If you sell beachwear, for example, showcase them being worn at the beach. Summer is a lively season that sees people usually relaxing and having fun outdoor. Take your pictures or use stock images that represent “summer vibes”. Take a look at 20 of my favourite emails with “summer vibe” images.

From: Everlane
Subject: Our First (Official) Summer Sale

From: Brooks Running
Subject: Stay cool during summer workouts

From: National Geographic
Subject: 14 Summer Sports Photos, Extreme Mountaineering Video, and More: Inside Nat Geo

From: Great Wolf Lodge
Subject: FIRST EVER! Summer Camp-In at Great Wolf Lodge

From: Tracksmith
Subject: Introducing the New Run Cannonball Run Pieces

From: Sonos
Subject: A speaker made for summer

From: Nokia
Subject: Nokia Home: Your summer getaway essential

From: Leesa Sleep
Subject: $100 Endless Summer Offer — Catch the Perfect Mattress

From: DesignModo
Subject: 🔆 ON SALE NOW: 50% OFF all Designmodo Products – Summer Discount!

From: VRBO
Subject: Gang’s all there! Plan your group’s summer getaway

From: Virgin
Subject: Rediscover Your Adventurous Side

From: Lululemon
Subject: Biker shorts just arrived (in various colours)

From: Filmsupply
Subject: Refresh your project with our summertime footage

From: Buck Mason
Subject: Lightweight Double Slub

From: Social Print Studio
Subject: End of Summer Giveaway for all you outdoorsy types

From: Thumbtack
Subject: This is not your basic get-together

From: The Atlas Building
Subject: Move into The Atlas Building this summer! ☀

From: Bose
Subject: Summertime vibes with SoundLink Micro

From: Rover
Subject: Shop new summer toys for your dog!

From: Wildist
Subject: The giveaway you’ve been waiting for…

Recommend tips for summer to you customers

Help your customers have a great summer by giving them tips related to to your industry. So if you are in the travel industry, you can create a list of places to visit this summer. If you are in the food and entertainment industry, you can suggest recipes to your readers to try. The list of things you can experiment with are endless so let your creativity lead the way.

From: Fitbit
Subject: The Fitbit Gift Guide is here

From: Peloton
Subject: 3 Ways to Try Peloton Commitment Free

From: Dossier
Subject: Tips: How to preserve your perfume?

From: Thumbtack
Subject: A project your family won’t forget

From: Sonder
Subject: Mike, are you making the most of your summer?

From: Thumbtack
Subject: 7 easy outdoor projects for summer

From: Tracksmith
Subject: Summer Adventures

From: Cometeer
Subject: Quick tips for getting the most out of Cometeer

From: Suiteness
Subject: Consider a staycation

From: Google
Subject: Join a Google-hosted meet-up this summer

From: Bluemoon Hotel
Subject: You’re Missing Out On Summer In SoBe!

From: Feather
Subject: Stuck at home this summer? Escape with Feather

From: AO
Subject: Staycation or vacation – which are you?

From: A‌i‌r‌b‌n‌b‌
Subject: This summer’s hot spot: Mexico City

From: Calm
Subject: Try this the next time you’re feeling anxious.

From: Casper
Subject: Tips to reset your schedule for better zzz’s.

From: Harry’s
Subject: Ding dong! Here with tips, tricks, and treats

From: Blurb
Subject: 5 Tips for Building a Creative Life

From: hims
guys, do you even collagen? (pro tip: you should.)

Create urgency and be more relevant to the season

Staying relevant to the season and evoking a sense of urgency is a heady mix that drives interaction and pushes your subscribers to take the desired action. Use visual imagery and clever subject lines to create this.

From: Kampgrounds of America
Subject: The Great Outdoors Are Calling

From: Moment
Subject: Something special is waiting for you

From: Bokksu
Subject: $10 off welcome offer

From: Butter
Subject: We have an exclusive offer just for you! 💛

From: Bose
Subject: Pushing the limits: could your sound be even better?

From: Strava
Subject: Our best trial offer of the year

From: Rtro
Subject: Brand New Looks (And a Special Offer)

From: Persona

Subject: 50% off welcome offer

From: Feather
Subject: $200 off your first month of furniture 💸

From: Cozy Earth
Subject: Welcome to Cozy Earth!

From: Specialized Bicycle Components
Subject: Trouble Checking Out? Get Free Express Shipping

From: Grubhub
Subject: Start the weekend with a $7 exclusive Perk

From: Timeshifter
Subject: Make jet lag history with our best deal ever

From: Yellowbird Sauce
Subject: Spicy texts & exclusive deals 🌶️

From: Honey
Subject: The LEAST desirable stuff for sale on the Internet

From: Brooks Running
Subject: New trail running colors and deals

From: Field Mag
Subject: Dreamy Desert Landscapes on 35mm + Down Jacket Deals Not to Miss

From: Cabin Porn
Subject: Cabin Porn = Amazon Deal of Day

From: brooklinen
Subject: your deal ends tonight!

From: Ritual
Subject: Check this off your to-do list

From: AllTrails
Subject: ENDS TODAY: 30% off AllTrails Pro!

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