What is An Announcement Email?
An announcement email is an email that is sent to inform a group of people about a new product, service, event, or other important news. Announcement emails are often sent to people such as:
- Customers for updates on products and services
- Employees for updates on company policy or change in management
- Subscribers for updates on memberships, products, and services
The content and tone of an announcement email varies depending on the purpose and audience, but all announcement emails should be clear, concise, and easy to understand. When it comes to email marketing announcement emails especially, the email should be well-designed and visually appealing.
It should include any necessary details, contact information, or instructions related to the news being announced. This ensures the recipient can reach out in case they have questions or have an easy way to act in case the email drives them to action.
7 Examples of Announcement Emails
There are different types of announcement emails that serve different purposes. Let’s explore how top companies structure their announcement emails to understand what needs to be included to create a successful announcement email for you:
Apple’s New Product Launch: Introducing the New iPhone 14 and 14 Plus
Apple’s announcement email for the launch of the iPhone 14 and 14 Plus features stunning visuals and various details about the launch, such as:
- Product details, name, functionality, and design.
- Information about when the new product or feature will be available to purchase and where customers can find it.
- Information about the price of the new phones.
- A call to action, encouraging users to learn more about the new phones.
Google’s Event Invitation: Join Us for the Google I/O Developer Conference
Google’s announcement email for its annual developer conference highlights the following:
- The date and time of the event.
- Information about the venue and location.
- The agenda for the event, including any keynote speakers or panel discussions, product demos, or other activities that will take place.
- Contact information for the event organizers, so that recipients can get in touch if they have any questions or concerns.
Amazon’s Sale Announcement: Get Ready for Prime Day
Amazon’s announcement email for its annual Prime Day sale features information about:
- The sale, including the dates it will run, what products or categories will be included, and any specific discounts or deals that will be offered.
- Key products or categories that will be on sale.
- Any coupon codes or other special offers associated with the sale.
- Urgency messaging: The email includes messaging designed to create a sense of urgency among customers, encouraging them to take advantage of the sale before it ends.
- Other promotions: The email also highlights any other promotions or offers that Amazon is currently running, to encourage customers to shop more widely on the site.
LinkedIn’s Product Update: Introducing the New LinkedIn Pages Experience
LinkedIn’s announcement email for its updated Pages feature includes a detailed overview that mentions:
- A brief description of the new feature.
- Benefits of the new feature or change, including how it will help users.
- A call to action, encouraging users to try out the new feature or change and provide feedback.
Airbnb’s Company Update: Our Commitment to a More Responsible Travel Industry
Airbnb’s announcement email outlines the company’s commitment to sustainability and responsible travel, and highlights information like:
- An overview of the update, change or initiative that the company is announcing.
- Some background or context to help recipients understand why the announcement is important and how it fits into the company’s larger strategy or vision.
- The potential impact of the announcement on users.
Dropbox’s Feature Update: Introducing Dropbox Spaces - A Smarter Way to Work
Dropbox’s announcement email for its new Spaces feature includes a clear overview that involves:
- A brief description of the new feature.
- Benefits of the new feature or update, including how it will help users to be more productive, collaborate more effectively, or securely store their files.
- Instructions on how to use the new space.
- Information on when the feature will be available to users, and whether it is available to all users or only certain plans or subscription levels.
Nike’s New Partnership Announcement: Nike x Off-White Collaboration - Available Now
Nike’s announcement email for its collaboration with fashion brand Off-White highlights the following information for excited customers:
- Overview of the new partnership.
- Benefits of the partnership or collaboration for Nike and its customers, such as new product lines.
- A call to action that encourages customers to learn more about the products available.
- When the partnership or collaboration will begin and how long it will last.
Announcement Email Sample
Announcement emails have a specific structure to them, so that they can communicate information in the best possible way. Here’s a product launch announcement email sample you can follow to better understand how you can write your own announcement email:
Subject: Introducing the New ABC Smartwatch
Dear Valued Customer,
We are excited to announce the launch of our newest product, the ABC Smartwatch! This innovative new device combines the best of technology and style, allowing you to stay connected and on-trend at all times.
The ABC Smartwatch is packed with features that make it the perfect companion for your busy life. With its sleek design and customizable watch faces, you can easily switch up your look to match your style. And with its long-lasting battery, you can stay connected all day without needing to recharge.
Some of the key features of the ABC Smartwatch include:
- Receive and make calls, messages and notifications directly from your wrist.
- Monitor your health and fitness goals with the built-in fitness tracker.
- Control your music and camera with ease.
- Access popular apps and voice assistants, such as Siri and Google Assistant.
We are confident that you will love the ABC Smartwatch as much as we do. It is available for purchase now on our website, and we are offering a special discount of 15% for the first 100 customers who order.
Thank you for choosing ABC as your trusted technology partner. We look forward to hearing your feedback on our newest product.
The XYZ Team
7 Tips for Writing an Announcement Email
Here are some tips for writing an effective announcement email:
- Keep it clear and concise: Your email should be easy to read and understand. Make sure the purpose and key message of the announcement are the focus of the email.
- Provide instructions: If necessary, provide instructions on how to purchase the product, use the service, or find out more information.
- Use a catchy subject line: Your subject line should be attention-grabbing and accurately reflect the content of your email. A strong subject line will increase the chances of the email getting opened.
- Highlight the benefits: Make sure to clearly highlight the benefits of the announcement to your audience. What problem does it solve or what need does it fulfill? Why is it important for them to know this information?
- Use visuals: Visuals can make your email more engaging and help communicate the message more effectively. Use images, infographics, or videos to illustrate your message.
- Include a call-to-action (CTA): Encourage your audience to take action by including a clear CTA in your email. This could be a link to the company website, a discount code, or an invitation to an event.
- Keep your tone positive: Your announcement email should convey a positive and enthusiastic tone. This will help create excitement among your audience.