Email marketing continues to dominate the marketing channels available to marketers with its outstanding conversion rates. In 2024, 2.8% was the conversion rate for B2C brands and it stood at 2.4% for B2Bs. Emails may not receive as much attention as other forms of marketing but with such impressive figures, smart marketers are making full use of it. 

Email marketing can play a big role in helping you to connect with your audience and get conversions. It is cost-effective, versatile, and customizable. The following five tips will help you to use your Mac to its full potential for successful email marketing.

1. Clean up for better performance

When you’re working on email campaigns on your Mac, there are various ways to simplify your workflow. Decluttering is important, especially if you’re running out of space. You can use Messages to connect with your team. Features like search, reply, and syncing with Messages in iCloud can make collaboration much easier.

Running out of iCloud storage on your Mac can cause issues. You can check iCloud storage on your Mac by opening System Settings, clicking Apple ID>Cloud, and looking at the colored graph. Storage can fill up quickly with only 5 GB available on a default account. The easiest way to clean up iCloud and free up space is to get rid of cache files, temporary files, downloads, etc. You can do this manually but using a dedicated Mac cleaner is quicker and more accurate.

2. Select the right email client

You need to use email software that integrates with your daily tasks and you should be able to customize it to align with your workflow. The software should have the features you need such as task management and calendar integration. Whether it offers AI tools and strong security are other important considerations.

• Apple Mail is the default email client on macOS. It has a user-friendly interface and integrates with other Apple apps. Its unified mailboxes and smart mailboxes for automatic message filtering are great features. It offers support for a range of services, including iCloud Mail, Gmail, Yahoo! Mail, and Exchange.
• Microsoft Outlook is a good option if you value features such as task management and calendar integration. If you rely on Microsoft Office for work, it will probably be your go-to choice.
• Spark has a Command Center for easy navigation and smart sorting to organize your inbox. It is packed with features that help you deal with email in a way that’s less overwhelming.
• Canary Mail offers AI and good security features. You can send encrypted emails and use an AI co-pilot for managing emails.

3. Use Mac-centric third-party email marketing software

When selecting third-party email marketing software, you need to look at factors such as how easy it is to use and its features. It should also integrate well with macOS.

Mailchimp is one of the most popular choices for Mac users. It has a user-friendly interface and many useful features. You can segment your audience with machine learning-powered segmentation and automate your emails. It offers basic reporting and A/B testing.

Constant Contact has a user-friendly interface and offers basic list segmentation. If you have a small business, it provides an effective, reliable solution for you to implement targeted email campaigns. It has many customizable templates. An analytics tool makes it easy to measure the ROI from your campaigns and make data-driven improvements.

ActiveCampaign offers email marketing automation of tasks that saves you time. The email editor allows you to drop and drag text and images. You can customize fonts, colors, etc. Themed templates optimized for mobile devices help to speed up email creation. An integrated CRM allows you to manage your workflows from one place. Personalized emails are triggered by actions your subscribers take.

AI-powered segmentation helps you to analyze customer data and identify patterns. This makes your email campaigns more targeted. Predictive analytics can help you to take timely action based on past actions of customers.

4. Automate tasks

It saves time to automate email workflows. You can create workflows for different customer journeys. These may consist of a welcome series, emails to address cart abandonment or re-engagement campaigns. Actions your customers take, such as viewing specific products but not placing an order can trigger an email.

If you're using Apple Mail and encounter issues, such as the application not responding, you can troubleshoot the problem using various methods. Use the Script Editor to create and send messages automatically. You can attach a Script to a Mail rule so that it runs whenever conditions in the rule are met. With Automator, you can link various Script Editor actions into a workflow. You can use Shortcuts to add Senders to Contacts.

5. Keep your Mac up to date and secure

Apple releases regular updates to macOS. Installing these updates is important for compatibility and performance. You can check for updates manually or set your Mac to check for them automatically. In the Apple Menu, tap System Settings>General>Software Update. Turn on Download new updates when available and turn on Install macOS updates.

Here are some of the security measures you need to take to keep your Mac secure.

• Use strong passwords with two-factor authentication or multi-factor authentication.
• Encrypt your hard drive with FileVault.
• Enable your Mac’s built-in firewall.
• If multiple people use your Mac, limit the number of users who have administrator privileges. 
• Set your Mac to log out the current user if the Mac has been inactive for a certain period of time.
• Be careful about the software you install. Never install from a source that you do not trust.
• Use a reputable antivirus program and if possible, choose the premium subscription to have the full range of features.

Conclusion

It’s a dream-come-true combination for every email marketer –email marketing with a powerful device like a Mac. When both work in tandem, the results are ideal. You should declutter your Mac so it works at its best. Use the right email client to ensure it has the features you need and aligns with your workflows. Choose third-party email marketing software that works well with Mac. Automate tasks and ensure your Mac stays up-to-date and secure. These five tips will ensure that your email marketing efficiency improves.