A company newsletter is a periodic publication or communication distributed by a business or organization to its employees or stakeholders. It typically includes news, updates, and information about the company, its products or services, industry trends, upcoming events, and other relevant topics.
The purpose of a company newsletter is to keep employees and stakeholders informed and engaged with the business, fostering a sense of community and promoting the company’s brand and values.
How to Write a Company Newsletter
Here are some steps you can follow to write a company newsletter:
- Identify your audience: Determine who the newsletter is for, whether it’s employees or stakeholders. Newsletters for employees should contain information primarily about things that affect their daily life as an employee, their ability to work, and their office environment. Newsletters for shareholders should be about things that affect company finances and deals.
- Define your purpose: Decide what the purpose of the newsletter is, whether it’s to share company news, promote products or services, or provide industry insights.
- Develop a content plan: Create a content plan for the newsletter that includes topics, headlines, and article summaries. Consider using a mix of original content and curated content from industry sources.
- Write engaging content: Write the articles for the newsletter in a clear and engaging manner. Use headlines and subheadings to break up the text and make it more readable.
- Include visuals: Use visuals such as images and infographics to make the newsletter more visually appealing and help illustrate key points.
Company Newsletter Example
Here’s an example of a company newsletter directed at employees:
Welcome to the latest edition of our newsletter, where we share news and updates from around the company.
New Team Members:
We are excited to welcome several new team members to the team! Please join us in welcoming [New Employee 1], [New Employee 2], [New Employee 3], and [New Employee 4] to our team. We are thrilled to have you all on board, and we look forward to working with you.
We are happy to report that [Company Name] had a successful quarter. Our revenue increased by [X%] compared to the same quarter last year, and we saw growth across all of our product lines. We owe this success to the hard work and dedication of our entire team, and we want to extend our thanks to each and every one of you.
Mark your calendars for [Event Name], which will take place on [Date]! This event will be a great opportunity to network with colleagues from other departments, learn about new initiatives at the company, and enjoy some great food and drinks. We hope to see you all there!
We want to highlight the achievements of [Employee Name], who recently [accomplishment]. [Employee Name] has been a valued member of our team for [X years], and we are proud to have them on board. Congratulations, [Employee Name]!
Thank you for taking the time to read our company newsletter. We hope you found it informative and engaging. At our company, we strive to keep our employees informed about the latest news and developments, as well as provide opportunities for professional growth and development.
We encourage all employees to continue sharing their ideas, insights, and feedback with us as we work towards achieving our goals as a team. Our success as a company is only possible because of the hard work and dedication of each and every one of our employees.
As we move forward, we remain committed to providing a positive and supportive work environment where our employees can thrive and reach their full potential. Thank you again for your continued hard work and dedication to our company.
Tips to Help You Write a Company Newsletter
Here’s what you need to know to write a great company newsletter:
- Keep it concise: Keep articles short and to the point. Readers are more likely to engage with content that is easy to digest and doesn’t require a lot of time investment, especially if they are employees. Most employees do not want to have to read about their work outside their working hours, so they will most likely read the newsletter while they are working. You don’t want to take too much time away from their tasks, so keep the newsletter short.
- Use a conversational tone: Write in a friendly and approachable tone that is easy for readers to connect with. Avoid using overly formal language or technical jargon.
- Highlight achievements: Share news and updates about the company’s achievements, such as new product launches, awards, or milestones. This will help build credibility, showcase the company’s success, and make employees feel valued.
- Provide value: Make sure the content you share is valuable to your audience. This could include tips, advice, or insights related to your industry or products and services.