Around 85% of users use their smartphone to access their email. Given how many people rely on their phones to read the emails they receive, if you have a newsletter, mobile optimization is a must.
With mobile optimization, you are creating a newsletter that is designed and augmented to be viewed on mobile devices, such as smartphones and tablets. The content and layout of the newsletter is enhanced for small screens, touch-based navigation, and limited bandwidth.
How to Optimize You Newsletter for Mobile
With the increasing use of phones for accessing emails, it’s increasingly important for companies to ensure their newsletters are mobile-friendly. In fact, optimizing your email campaigns for mobile can increase the time recipients spend reading the email.
There are several practices to keep in mind when creating a mobile-optimized newsletter. Here are tips to steer you in the right path:
- Keep it short and concise: Mobile users are often on-the-go, so it’s important to keep your newsletter’s content and subject line short and to-the-point. Focus on the most crucial information and use bullet points or subheadings to break up the text. Keeping things short is also important because of the screen size the recipient is working with. You don’t want your text to cut off, so try to keep it as short as possible in all areas of the email.
- Use a mobile-responsive design: Ensure that your newsletter is designed to be responsive to different screen sizes and orientations. This means using a single column layout, larger fonts, and a clean design that is easy to read on small screens. When creating your newsletter, use templates that are designed to be mobile-friendly. You can also hire a professional newsletter developer to create a custom, optimized template for you.
- Optimize your images: Use images sparingly, and optimize them for mobile devices by compressing them to reduce file size and load times. Use alt tags to describe images in case they don’t load properly.
- Use a clear call-to-action (CTA): Make it easy for mobile users to take action by including a clear and prominent call-to-action (CTA) button or link. Keep it simple and direct, and don’t use big images for your call to action.
- Test your newsletter on multiple devices: Make sure to test your newsletter on different devices and email clients, ensuring that it looks and functions properly. This can help identify any formatting issues or broken links.
- Segment your audience: Tailor your newsletter content to specific segments of your audience, based on their mobile usage and behavior. This can help improve engagement and relevance, and increase the likelihood of subscribers taking action. For example, Android users spend more time viewing emails than iPhone users, so you can send them longer emails and experiment with a more informative approach to your email campaigns.
By following the above practices, you can create a mobile-optimized newsletter that engages your audience, builds relationships, and drives results.