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How to Create an HTML Email

Creating an HTML email gives you more opportunities to create more interesting email marketing campaigns. Here’s how beginners can easily make their own.

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How to Create an HTML Email

An HTML email is an email that is formatted using HTML (Hypertext Markup Language) to create a visually appealing and interactive design. HTML emails can include images, videos, links, and other multimedia elements, as well as custom fonts, colors, and styles.

Compared to plain text emails, HTML emails can be more engaging. They can help companies to better communicate their brand message and showcase their products or services. HTML emails can also include interactive features, such as clickable buttons or menus, which can make it easier for recipients to take action.

How to Create an HTML Email

There are easy ways to create an HTML email without knowing how to code. Just follow these easy steps:

Choose an email marketing tool

You can use an email marketing tool, such as Mailchimp, Constant Contact, or Campaign Monitor, to create your HTML email. These tools offer templates and drag-and-drop editors that make it easy to create professional-looking emails.

Choose a template

Choose a template that fits the purpose and message of your email. Most email marketing tools offer a variety of templates to choose from.

Customize your template

Customize your template by adding your own text, images, and other elements. You can also customize the layout, fonts, colors, and styles to match your brand.

Test your email

Test your email on different email clients and devices to ensure that it is displayed correctly and that all elements are functional. Make any necessary adjustments to improve the performance or deliverability of your email.

Send your email

Once you have created and tested your email, you can send it to your subscribers or customers using your email marketing tool.

If you prefer to code your HTML email from scratch or you just want more freedom to customize, you can follow these steps:

Code your email

Use HTML and CSS to create the layout and design of your email. You can use a text editor, such as Sublime Text or Visual Studio Code, to write your code.

Add your email content

Add text, images, and any other elements you want to include in your email.

Use inline CSS

For emails, it’s best to use inline CSS to ensure your email looks consistent across different email clients. Inline CSS can be added directly to HTML tags or elements.

Test your email

When creating HTML emails from scratch, it’s important to note that not all email clients and devices support HTML emails in the same way. Some email clients may strip out certain elements of the email, such as images or custom fonts, while others may display the email differently depending on the screen size or resolution. This is why it’s important to test HTML emails across different email clients and devices to ensure that they are displayed correctly and can be delivered successfully.

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