Email conversion rate refers to the percentage of email recipients who take a desired action as a result of receiving an email. This desired action could be anything from making a purchase to subscribing to a newsletter, filling out a survey, or clicking on a link.
Email conversion rates are an important metric for email marketers, and they can be used to measure the effectiveness of email campaigns, track changes over time, and identify areas for improvement. A higher email conversion rate generally indicates that your email campaign is resonating with your audience and that your message and offers are compelling enough to motivate them to take action.
How Do You Calculate Email Conversion Rates?
To calculate your email conversion rate, you would divide the number of people who took the desired action by the total number of people who received the email, and then multiply that number by 100 to get a percentage.
For example, if you sent an email to 1,000 people and 100 of them clicked on a link in the email, your email conversion rate would be 10%.
How to Increase Your Campaign’s Email Conversion Rate
There are many tactics and strategies that email marketers can use to increase their email conversion rate, such as:
Segment your email list
By segmenting your email list based on factors such as location, age, interests, or behavior, you can send more targeted and personalized messages to each group. This can lead to higher open rates, click-through rates, and conversion rates, since subscribers are more likely to take action if the campaign is personally interesting to them.
Craft compelling subject lines
Your subject line is the first thing your subscribers will see in their inbox, so make it count. Use clear language that communicates the value of your email and makes your subscribers want to open it.
Use persuasive copy
Your email copy should be persuasive and compelling, focusing on the benefits of your product or service and addressing the needs of your subscribers. Use a clear call-to-action (CTA) that tells your subscribers what you want them to do next.
Optimize for mobile
With more and more people reading emails on their mobile devices, it’s important that your emails are optimized for mobile. Use a responsive design that adapts to different screen sizes, and keep your content short and easy to read.
Test, test, test
Experiment with different tactics and strategies and use A/B testing to compare the performance of different subject lines, copy, CTAs, and other elements. Use the data to identify what works best for your audience and refine your approach over time.
Establishing trust with your subscribers is key to building a long-term relationship and increasing conversion rates. Use a consistent and recognizable “from” name and email address, be transparent about how you collect and use subscriber data, and provide value with every email you send.
Use a visually appealing design
The design of your email can play a big role in whether or not your subscribers take action. Use a visually appealing design that draws attention to your CTA and makes it easy to read and understand.
Use social proof
Social proof, such as customer testimonials or reviews, can be a powerful way to increase trust and credibility with your subscribers. Include social proof in your email content to show how others have benefited from your product or service.
Offering incentives, such as a discount or free trial, can be an effective way to encourage subscribers to take action. Make sure your incentive is relevant to your audience and clearly communicates the value of your product or service.
Personalize your emails
Personalization can help create a deeper connection with your subscribers and increase the likelihood that they will take action. Use data such as name, location, or previous purchase history to personalize your emails and make them more relevant to your audience.
Use urgency and scarcity
Creating a sense of urgency or scarcity can help motivate subscribers to take action. Use phrases such as “limited time offer” or “only a few spots left” to create a sense of urgency and encourage immediate action. Use these phrases sparingly so as to create a poor email tone and make your subscriber feel pressured.