E-commerce platforms like Shopify are spearheading the online merchant industry. Thanks to their easy storefront templates, product management tools, and customer management features, many brands are choosing to host their stores on the platform.
Today, we’ll take a look at the five most popular brands on Shopify and analyze what they’re doing to earn their place at the top. These brands have been able to take advantage of Shopify’s features to the fullest, allowing them to connect with their audience and form a relationship.
Here’s the criteria we used to find these popular brands:
- Product quality
- Branding
- User-friendly website
- Marketing strategy
- Customer experience and satisfaction
With that out of the way, let’s dive in!
Kylie Cosmetics
Kylie Cosmetics is one of the most popular international makeup brands. It was founded in 2016 by influencer and entrepreneur Kylie Jenner. After the success of its first product, the Kylie Lip Kit, it quickly became a viral sensation. Now, it sells all sorts of cosmetic products, from skincare serums to baby accessories.
What makes it unique?
What makes Kylie Cosmetics a consistent, top company among other Shopify websites is their branding and user-friendly website. Kylie Jenner, being the Kardashian-adjacent celebrity she is, has expertly used social media to promote the brand and connect with customers.
Their website is also incredibly easy to navigate and visually appealing. Every category is neatly laid out at the top of the page. Discounts and sales events are promoted on the front page, along with high-quality images with strong colors that evoke even stronger emotions.
Special items and online-exclusive products are a quick scroll down, alongside new products and style suggestions. All in all, it’s pretty easy to see why Kylie Cosmetics has done so well on Shopify.
So, Kylie Cosmetics makes it on the list for:
- Strong branding
- User-friendly website
- Promotions display
- Marketing strategy
Gymshark
Gymshark is a fitness apparel brand founded in 2012. They offer high-quality, stylish fitness clothing for both men and women. Their clothing appeals to both fitness influencers and fast-fashion enthusiasts who love hardcore workouts. Their outreach is largely thanks to their huge influencer-marketing strategy.
What makes them unique?
Gymshark’s landing page gets you hyped right away. They display large, high-quality images of men and women training in their apparel. The layout of the shopping pages is clean, and they display relevant information in a concise manner.
A clear picture of the outfit, price, name, and color are all displayed without any clutter. If you hover over the pictures, you can choose a size. This makes the shopping experience at Gymshark extremely convenient for the average consumer.
Gymshark makes it on the list for:
- Convenient website design
- High-quality products
- Marketing strategy
Outdoor Voices
Outdoor Voices is an activewear brand for fitness lovers. They sell apparel for outdoor activities like hiking and jogging, as well as yoga and Pilates. With their focus on functionality and style, they have become a popular brand among fitness influencers, especially women.
What makes them unique?
The Outdoor Voices website is a clear example of what strong branding looks like. Their landing page is filled with inspirational quotes and pictures that tell customers what the company is all about and what they hope to achieve. They are a brand that wants to reach out to customers who need comfort as much as they need outdoor fitness.
Pop-up windows occasionally appear while you’re browsing the site, promoting the latest deals and discount codes. This comes in handy when customers want to know how they can save big while shopping online.
It’s pretty clear that Outdoor Voices earns its spot on the list because of their:
- Clear branding
- Promotions display
- Convenient website
The Honest Company
The Honest Company was founded in 2011 by the actress Jessica Alba. It sells safe, affordable products for babies, as well as cosmetic products for women. Their primary goal is to provide products that are free of toxins and safe to use on young children. Their family products are popular among mothers young and old.
What makes them unique?
The Honest Company wants to offer their customers as many opportunities to shop as possible. This is why they do the most to inform shoppers of any available promotions on the website, without making it look cluttered. They have a rotating banner at the very top of the website with information on the deals available.
At the end of every product page, The Honest Company also gives shoppers information on which products best suit their needs. It’s easy to stay on the website for hours, just reading about all the uses a product can have, which is why The Honest Company is one of Shopify’s top websites.
The Honest Company makes it on the list for their:
- Informative website
- User-friendly website
- Clear branding
- High-quality products
Brooklinen
Brooklinen is an American company that sells bedding and home goods. Because of their focus on quality and their classic approach to bedsheet design, they quickly gained popularity. They also sell comfortable pajamas and bath décor.
What makes them unique?
Brooklinen’s website is much like their bedding designs: simple, traditional, and uncomplicated. They have a user-friendly, digital storefront that anyone can navigate thanks to their site’s minimalist design.
Their menu is easily accessible, and once the menu bar is pulled up, you’ll find the sales section, the different categories you can browse, and their new arrivals page in big, bold letters. Brooklinen earns its spot on the list because of their:
- User-friendly website
- Clear branding
- High-quality products
By taking point from these brands and learning how they’ve achieved success, you can also improve your own online site and marketing. See what they did well – and do it too.
