Glossary | Marketing terms definitions Term: Ad Copy
Definition of the term "Ad Copy"
Ad copy is the main text in an advertisement that persuades users to take a particular action. This includes emails, social posts and even video scripts for videos on YouTube. Ad-copy has one goal: increasing conversions by converting visitors into buyers of usually products. To do this well requires learning how create persuasive words or phrases which will draw attention from your audience right away without boring them too much before they can see what you’re offering!
Quick Tip About Ad Copy
- Know what your user wants and give it to them through your ad copy
- Tap into the emotions of your readers and evoke an intense reaction
- Show the benefits of using your product or service, not just the features
More marketing terms and their definitions:
More from the tinyEmail blog
How to Start Email Marketing in 5 Easy Steps
Starting an email marketing campaign is straightforward and efficient when broken down into easy steps. Here’s how to start an amazing marketing campaign today.
All
email-archives
How to Grow Your Email List: 6 Email Acquisition Strategies to Try This Year
Do you know how to acquire new subscribers on your email list? Build an active, thriving email list this year with the top six email acquisition strategies.
All
email-archives
When to Set Up Trigger Emails for Effective Customer Engagement
When it comes to trigger emails, timing is crucial. Here’s how you can choose the right time to send trigger emails to subscribers on your email list.
All
email-archives
.svg)
.svg){kind=small}
.svg){kind=small}
.svg){kind=small}
