When it comes to email marketing, follow-up emails are an essential tool for increasing conversion and boosting revenue. A follow-up email is a message that is sent in response to a specific action, such as signing up for a free trial or making a purchase. Follow-up emails can be sent as a single message or as part of a series, and their purpose is to encourage the recipient to take further action, such as upgrading to the paid version of a product, trying another product, or leaving feedback. By automating the process of sending follow-up emails, businesses can save time and ensure that messages are sent timely and consistently. When crafting follow-up emails, it is important to consider the content, frequency, and timing of messages in order to maximize their effectiveness.
Glossary | Marketing terms definitions
Term: Follow Up Email
Definition of the term "Follow Up Email"
Quick Tip About Follow Up Email
1. Stay top of mind by prompting the user about your previous email 2. Add value to your email and keep users engaged 3. Increase response rates by reminding the user of what you said before 4. Keep your emails timely and relevant
