Term: Marketing Automation

Marketing automation is the technology that takes repetitive tasks and completes them for the marketer. By automated the repetitive tasks, marketers have more time to spend on strategy. These tasks can easily be automated using various software platforms and technologies. For example, marketing automation can be used to send out email newsletters to a list of subscribers on a regular basis. The marketing team simply needs to create the newsletter content once, and then set up the automation software to send it out at the desired interval. This frees up the marketing team’s time to work on other tasks, such as developing new marketing campaigns or researching new target markets. In addition, marketing automation can also be used to track customer interactions and behaviour, allowing marketing teams to better understand their customers’ needs and preferences. This data can then be used to tailor future marketing initiatives for maximum impact. As you can see, marketing automation can be a powerful tool for any marketing team. By automating repetitive tasks, marketing teams can focus their efforts on more strategic initiatives, resulting in a more efficient and effective marketing operation.