Skip to content
tiny email logo r white

Glossary | Marketing terms definitions

Term: Opt-in

Definition of the term "Opt-in"

Opt-in simply means that someone has given their permission to receive emails from you. They can do this by checking a box when they sign up for a website, or by filling out a sign-up form. The process can be a single opt-in or double opt-in, however double opt-in is the best practice to follow.

If you only give a subscriber one opportunity to give their permission, you can get misspelled email addresses or they could change their mind. Sending them a welcome email that asks their permission again is the best way to avoid that. By following this practice marketers can keep their email lists clean. Opting in may seem like an extra step, but it’s worth it to make sure you have accurate contact information and that your subscribers are genuinely interested in hearing from you.

Quick Tip About Opt-in

1. Get user feedback to improve your product or service. 2. Increase conversion rates with better CTAs. 3. Offer discounts and coupons for users to give you their email addresses or contact info in order to increase sales.

More from the tinyEmail blog

How to Choose the Right Tone for Your Email

How to Delete an Email

How to Unarchive an Email