Referral marketing is a type of marketing where businesses encourage customers to give referrals to other potential customers. Referral marketing can be an effective way to get more customers, as it relies on word-of-mouth recommendations from people who have already had a positive experience with the business. When done correctly, referral marketing can be a powerful tool for generating new leads and growing a business. In order to be successful, businesses need to make sure that they are offering an incentive for customers to give referrals, such as discounts or free products. They also need to make sure that they are making it easy for customers to give referrals, such as by providing Refer-a-Friend links on their website or social media pages. Finally, businesses need to ensure that they are following up with customer referrals in a timely manner in order to turn them into new customers. By following these steps, businesses can effectively use referral marketing to grow their customer base.