Skip to content
tiny email logo r white

Glossary | Marketing terms definitions

Term: Triggered Emails

Definition of the term "Triggered Emails"

Triggered email is an email that is automated to be sent when the subscriber completes an action. For example, if a customer abandons their shopping cart, the triggered email would be sent reminding them of the items in their cart and providing a link to complete the purchase. Triggered emails are more likely to be opened because they are sent at the most opportune time. It is also a good way of earning trust with the customer because it shows that you are paying attention to their behavior and providing them with relevant information. Ultimately, using triggered emails is a great way to improve your customer communication and boost your sales.

Quick Tip About Triggered Emails

1. Get more opens and clicks with segmented triggered emails 2. Improve customer experience with relevant, targeted messages 3. Increase sales and conversions through well-timed triggered email campaigns

More from the tinyEmail blog

How to Choose an Email Closing for Business Correspondence

5 Email Copywriting Examples to Inspire Your Marketing Campaigns

Email Marketing for Startups (Tips, Tricks & Best Practices)