Glossary | Marketing terms definitions Term: Black Hat Sender
Definition of the term "Black Hat Sender"
Black hat senders are email senders with a poor sending reputation. They are often blacklisted and their emails are sent directly to spam folders by ISPs. Black hat senders are usually businesses that send unsolicited, unwanted emails in bulk or too frequently. This behaviour is considered suspicious by ISPs, who then block or send the emails to spam folders. Black hat senders have poor deliverability and their emails are rarely seen by the intended recipients. To avoid being flagged as a black hat sender, it is best to follow deliverability guidelines.
Quick Tip About Black Hat Sender
- Stop your messages from being blocked by getting your own SMTP server.
- Get better deliverability with a third party email service provider.
- Gain permission from recipients before sending emails for compliance purposes.
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