Skip to content

Glossary | Marketing terms definitions

Term: Call To Action

Definition of the term "Call To Action"

A Call to Action, or CTA, is a word or phrase used in a marketing message to prompt customers to take the desired action. A CTA can be as simple as “Buy now!” or “Sign up for our newsletter.” CTAs are often used in email marketing campaigns, as they can encourage recipients to take action such as making a purchase or signing up for a service. In order for a CTA to be effective, it should be clear and concise, and it should be used in conjunction with other persuasive elements such as strong copywriting and compelling visuals. By using an effective CTA, businesses can increase conversions and achieve their desired results.

Quick Tip About Call To Action

1. Capture your audience's attention with a powerful command verb. 2. Increase your response rate by using one CTA at a time. 3. Give your viewers a compelling reason to take action now.

More from the tinyEmail blog

Introducing Tiny Forms

Ultimate Email Newsletter Checklist [Free Template]

What is an Outbox in Email?