CTR, or click-through rate, is a key metric for understanding how your email campaigns are performing. CTR is calculated by dividing the number of clicks on a link in your email by the number of people who received the email. For example, if you send an email to 100 people and 10 people click on a link in the email, your CTR would be 10%. CTR is an important metric because it helps you understand how engaged your audience is with your content. It also provides insight into what type of content is most successful at driving conversions. CTR varies widely by industry, so it’s important to benchmark your CTR against others in your industry to see how you’re performing. Generally speaking, a higher CTR is better, but there are many factors that can affect CTR, so it’s important to keep track of your CTR over time to see how it changes and what factors might be influencing those changes.