Email marketing glossary

What is email authentication?

Email authentication uses SPF, DKIM and DMARC to prove an email really comes from the domain it claims, helping to stop spoofing and phishing.

Definition of the term "Email Authentication"

Email authentication is a powerful tool that helps protect users from harmful phishing or spam emails. When an email is authenticated, it means that the email is coming from the source that it claims to be coming from. This is done through a few different authentication standards, such as SPF, Sender ID, DKIM, and DMARC. These standards work like a digital identification card, and help to protect your identity, brand, and reputation. Phishing scam emails often change the source of their origin, and change their design and feel to make it look like it is from a reputable brand or business. However, when an email is properly authenticated, it is much easier to spot these scams and protect yourself from them.

Quick Tip About Email Authentication

  1. Set up all three standards, SPF, DKIM and DMARC, on every domain you send from.
  2. Authenticate a branded sending domain rather than relying on a shared one.
  3. Recheck authentication whenever you add a new email or marketing tool that sends on your behalf.

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