Term: Drip Campaign

Drip campaigns are a series of automated emails that are sent to a particular recipient in order to move them along the sales funnel. For example, when a new user makes a purchase or signs up for a service, they will automatically receive a series of welcome emails that are designed to introduce them to the product or service. Drip campaigns can be customized according to the needs of the business, and they can be used to target both potential and existing customers. Because drip campaigns are automated, they can be an efficient way to nurture leads and move them through the sales funnel.