GDPR, or the General Data Protection Regulation, is a set of laws enacted by the European Union in order to protect the privacy of individuals within the EU. GDPR applies to any organization that processes the data of individuals within the EU, regardless of whether that organization is based inside or outside of the EU. GDPR outlines several rights for individuals, such as the right to access one’s own data, and imposes strict penalties on organizations that fail to comply with its provisions. GDPR has been in effect since 2018, and has already had a profound impact on email marketing worldwide. Many email service providers now apply GDPR requirements to all of their customers, regardless of whether they are based in the EU or not. This demonstrates the far-reaching impact that GDPR has had, and is likely to continue to have, on email marketing practices around the world.