In email marketing, the target audience is the group of people who are the intended recipients of an email campaign. To determine the target audience for an email campaign, businesses must first understand their customer base. This can be done through market research, surveys, and customer data analysis. Once a business has a clear understanding of its target market, it can then segment its customer base into different groups. Each of these groups can be targeted with a different email campaign that is tailored to their specific needs and interests. For example, a business that sells office supplies could target its customers with an email campaign that offers discounts on products that are needed for back-to-school shopping. By understanding and targeting its target audience, a business can ensure that its email marketing campaigns are more effective and efficient.