Email marketing glossary

What is a landing page?

A landing page is a standalone web page built for one goal, such as a signup or a purchase, that visitors reach from an email or an ad.

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Definition of the term "Landing Page"

A landing page is a webpage that visitors are directed to after clicking on a link in an email or other digital marketing campaign. The main purpose of a landing page is to convert leads, meaning getting potential customers to fill out a form with their contact information. To encourage visitors to do this, landing pages often offer something in exchange, such as free content, free trials, or discounts. Landing pages are very focused, so it’s important to create a separate landing page for each campaign. This way, you can tailor the page to match the corresponding ad and offer exactly what the customer is looking for.

Quick Tip About Landing Page

Easily findable site navigation links make it simple for customers to move through your website.
Intriguing content encourages visitors to stick around and learn more about what you have to offer.
Visible customer information helps reassure customers that they're in the right place and can trust your business.