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What is Email Source Code in Email Marketing?
Email source code is an informative dataset that can help you better design your emails and understand your subscribers’ actions. Here’s what you need to know.
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5 Occasions When You Can Use GIFS in Emails
GIFs can enhance your emails both visually and tonally. Learning when - and how - to use them is crucial if you want them to be effective and compelling.
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How to Write the Perfect Donation Message
A good email requires a solid understanding of your audience and incredible storytelling skills. Here’s how to use those skills to craft a donation message.
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5 Category Segmentation for Email Marketing
How can you segment your email list and take your marketing strategies to new heights? By using these 5 category segmentations to really tailor your reach.
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Email Marketing for Affiliates: How to Get Started
As an affiliate marketer, you can reach a wider, more engaged audience by connecting with them through email marketing. Here’s how you can start and succeed.
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8 Tips to Format Your Email Newsletter
Gearing up to start an email newsletter soon? Here’s everything you need to know about formatting and style, so you can develop the perfect newsletter.
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Blog Articles
All at one - Guide, tips and more

The Dos and Don’t of Email List Scrubbing
Removing subscribers from your email list can benefit your sender reputation and improve overall metrics. Here’s how to do it responsibly for the best results.

How to Choose the Best Mailing List Software for Your Business
With so many to choose from, it’s difficult to know which mailing list is right for you. Here’s a comprehensive guide to the most popular mailing list software.

How to Use Google Analytics to Track Email Marketing Metrics
Google Analytics is one of the best free tools to track website and email marketing metrics. Here's how you can use it to improve your digital marketing.

How to Write Compelling Reminder Emails (With Examples)
Writing a good reminder email will guarantee better communication between you and the recipient. Here's what to know about writing an effective reminder email.

How to Increase Your Email Conversion Rate in 11 Easy Steps
If your email campaigns haven’t been inspiring customers to take action, you can change that. Here are steps you can follow to increase email conversion rates.

How to End an Email to a Professor: 5 Ways to End and 4 Endings to Avoid
The end of an email is just as important as the greeting and the body, especially if the recipient is your professor. Let's explore the best ways to sign off on an email to your teacher.
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