tinyEmail vs MailchimpA Mailchimp alternative built for stores and large lists
tinyEmail is a Mailchimp alternative built for online stores and large lists. It's free on Shopify with unlimited contacts and bills everyone else per email sent, so unsubscribed and inactive contacts never raise your bill. Move your Mailchimp list in one click. Mailchimp still suits small lists that fit its free plan.
Install free on Shopify
Unlimited contactsBilled per email sentOne-click migrationNot on Shopify? Start a 7-day free trial →
All three count toward your plan price
Bills on emails sentEvery contact is stored free
You pay for emails sent
PricingWhat counts toward your bill?
Mailchimp includes subscribed, unsubscribed and non-subscribed contacts in your contact count. tinyEmail counts the emails you send, and stores every contact at no cost.
| On your list | tinyEmail | Mailchimp |
|---|---|---|
| Subscribed contacts | Stored free | Counted |
| Unsubscribed contacts | Stored free | Counted |
| Non-subscribed contacts | Stored free | Counted |
| What you pay for | Emails you send, from $65/mo for 15,000 (free on Shopify) | Your contact count |
Side by sidetinyEmail vs Mailchimp, feature by feature
Pricing, Shopify, newsletters and deliverability, including the row where Mailchimp is stronger.
| Feature | tinyEmailFree on Shopify | Mailchimp |
|---|---|---|
| Free plan | Free on Shopify: unlimited contacts, up to 1,000,000 emails a month | 250 contacts, 500 sends a month (250 a day) |
| How you're billed | Per email sent | By contacts, including unsubscribed and non-subscribed |
| Paid plans start at | $65/mo for 15,000 emails, unlimited contacts | $13/mo for 500 contacts (Essentials) |
| Free option off Shopify | 7-day free trial, every feature, no credit card | Free plan, 250 contacts |
| Shopify | Free Shopify app that syncs customers, products and orders | Mailchimp app for Shopify: welcome, abandoned cart and back-in-stock emails |
| Newsletters and large lists | AI Traffic Control warmup; one publisher tripled its list across 12+ publications | Monthly sends capped at 10× to 15× your contacts, by plan; every contact counts toward the price |
| Brand familiarity and general small business | Built for stores, publishers and small businesses | A well-known name with general small-business tools and templatesMailchimp's strength |
| Deliverability | AI Traffic Control, SPF, DKIM and DMARC, plus the List Cleaning add-on | Domain authentication with DKIM and DMARC records |
| Testing and AI | Automated A/B Testing, AI Summary, and tinyEmail MCP on Enterprise | A/B tests with up to 3 versions; multivariate tests on Premium; generative AI on Standard and Premium |
| Support | 24/7 live chat and email support | 24/7 email and chat on Essentials and Standard; phone and priority support on Premium |
| Moving over | Import your Mailchimp contacts, with our team's help and no downtime | — |
Case studiesSending to a big list? See the results
Tripled list size across 12+ publications without burning a single domain
Scaled to a million sends a day while keeping 99%+ deliverability
MigrationSwitch from Mailchimp with our team's help
Bring your contacts, templates and campaigns. Our team helps around the clock, with no gap in your sending.
- 1
Connect or upload
Connect your Mailchimp account, or upload your contacts.
- 2
We move everything
Contacts, segments, templates and campaigns come across with our team's help.
- 3
Keep sending
No gap in your campaigns or flows while you switch.
With Mailchimp reducing the number of free subscribers, I was looking for a good newsletter solution for my clients and then I found TinyEmail! The onboarding process and creating a campaign is very easy and user friendly.
FAQMailchimp alternative questions
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All FAQsIs tinyEmail cheaper than Mailchimp?
On Shopify, tinyEmail is free with unlimited contacts and up to 1,000,000 emails a month. Mailchimp's free plan covers 250 contacts and 500 sends a month, and its paid plans are priced by contacts. Off Shopify, tinyEmail bills per email sent, from $65 a month for 15,000 emails, with unlimited contacts.
Does Mailchimp charge for unsubscribed contacts?
Yes. Mailchimp's help centre says subscribed, unsubscribed and non-subscribed contacts are included in your contact count, while archived, cleaned and deleted contacts aren't. tinyEmail bills on the emails you send, so stored contacts don't add to your bill.
Can I move my Mailchimp list to tinyEmail?
Yes. You can bring your contacts over from Mailchimp, by one-click migration or CSV import, and our 24/7 team helps you switch with no downtime.
Is tinyEmail good for newsletters?
Yes. Publishers use tinyEmail to send to large lists affordably, schedule newsletters and scale volume safely with AI Traffic Control.
Does tinyEmail work with Shopify?
Yes. tinyEmail is a free Shopify app that syncs your customers, products and orders, with pre-built abandoned cart, welcome, post-purchase and win-back workflows and 24/7 support.
When should I stay with Mailchimp?
Stay with Mailchimp if your list fits its free plan of 250 contacts and 500 sends a month, or if your team relies on its general small-business tools and contact-based pricing isn't a concern.
Switch from Mailchimp and keep every contact
Free for Shopify stores, with unlimited contacts. Everyone else gets a 7-day free trial, then pays per email sent.