Email marketing glossary

What is HTML?

HTML (Hypertext Markup Language) is the code used to structure web pages and to design emails with layouts, images, links and buttons.

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Definition of the term "HTML"

HTML, or Hypertext Markup Language, is the standard code used to create email, webpages, and other digital documents. HTML is made up of a series of elements that are used to structure content. For example, the element indicates a paragraph, while the element indicates a heading. CSS, or Cascading Style Sheets, is a code that helps to improve the appearance of HTML documents. CSS can be used to control the color, font size, and layout of a document. JavaScript is another popular code that can be used to create interactive webpages. JavaScript can be used to add images, audio, and video to a webpage. Marketing professionals often use HTML to create email campaigns and landing pages. By understanding how HTML works, marketing professionals can create more effective digital marketing materials.

Quick Tip About HTML

Use table-based layouts and inline CSS, because many email clients ignore modern web CSS.
Always include a plain-text version alongside your HTML email.
Test how your email renders in major clients such as Gmail, Outlook and Apple Mail before sending.