Segmentation provides you with creative ways to experiment with your data and slice your subscribers into powerful groups that you can target with messages that resonate with them. Here are 8 tips.

There’s etiquette you should follow when introducing two people in an email. Here's how to ensure that the communication flows in a productive, professional way.

Email source code is an informative dataset that can help you better design your emails and understand your subscribers’ actions. Here’s what you need to know.